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Consumers' Views on Healthcare Remain Flat and Unchanged
Healthcare marketers have the opportunity and obligation to grow consumer and staff engagement in 2023.
GA Gov. Signs Law Banning 'Medical Title Misappropriation'
Peach State clinicians who violate it risk censure from their respective professional credentialing boards.
2023 Patient Experience Survey Finds Disenchantment With Healthcare System
The survey found 73% of adults feel that the healthcare system fails to meet their needs in some way.
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Curbing the Marketing Problem in Medicare Advantage
Misleading marketing has run rampant in the private program for too long, though new CMS regulations will attempt to offer...
Indivior, 42 AGs Reach $102M Suboxone Antitrust Settlement
The AGs had claimed that Invidior used 'product hopping' to block competition from generics for its opioid treatment drug.
Denver Health Uses CRM to Forge Better Patient Relationships
The health system is using Epic's Cheers tool to connect with patients to discuss health and wellness
Precision marketing campaign yields 474:1 ROI for AdventHealth
When the pandemic hit in early 2020, financial losses for healthcare organizations were drastic.
Retailers Are After Your Business: Time to Act
Providers are navigating the uncertain waters of retail disruption's continuing growth in the healthcare space, forcing hospitals to compete or...
Northwell Direct Lands Telehealth Contract for U.S. State Dept.
Northwell specialists will also provide support for DOS pre-deployment medical clearances and clinical case reviews.
FDA commissioner blames Adderall shortage on stimulant overuse, telehealth, generics
FDA Commissioner Robert M. Califf, MD, claims that telehealth providers are largely responsible for driving a 'tremendous' increase in ADHD...
Opinion: PAs need a new name, but 'physician associate' won't cut it. Here's a better idea
To clarify the PA role and disambiguate us from physicians, PAs must adopt a self-descriptive title ? just as all...
Merck sues Biden administration over Medicare drug price negotiations
Drugmaker's lawsuit says Medicare's drug-price negotiation program violates the company's constitutional rights.
How COVID made it nearly impossible to pass new vaccine rules
Around the country, vaccine policy is on hold while lawmakers recover from a pandemic-policy hangover.
FTC's hospital merger oversight at risk in Louisiana, HCA fight
The FTC is drawing a line in the sand after generally deferring to states to assess and approve certain hospital...
Rite Aid, CVS face lawsuits for misleading shoppers
The pharmacy chains are taking some legal heat over a private label product used for oral care.